Sometimes the Internet sales manager handles limited number of leads to keep them from “cherry picking” and other times they must handle all the leads. Depending on how a dealership structures their Internet Sales Department dictates the different duties that must be completed. The Internet sales manager or sales managers are responsible for keeping the dealership in the game. That’s right over 90% of car buyers are spending a considerable amount of time online looking for a “Price Quote”, the “Best Deal” and all the information they need to go to their local dealer and not your dealership. It wasn’t very long ago that the Internet was simply a way to make some extra sales, but today the Internet is the sales department. However the real answer is that the Internet Sales Manager does everything and then some at most dealerships. You will probably get several answers to this question depending upon whom you ask at the dealership.
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